Opinion Dynamics advances knowledge to address emerging energy and social issues
through sound and insightful research. Learn more about our services by clicking the tabs below


Opinion Dynamics goes beyond just providing a number.

Our analysts, engineers, and business consultants support your programs through a rigorous assessment of impacts as well as strategic insights to help you design and build more effective programs. We serve as a trusted partner to ensure your programs exceed expectations.

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You want to leverage smart grid data; we will show you the possibilities.

The smart grid offers new customer engagement and program opportunities. Effectively leveraging smart grid data is the key to successfully implementing any new initiative. From demand side management programs to revenue-focused initiatives, our knowledge of customer behavior and energy markets will ensure you reach your goals.

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Thought leadership and practical experience to move you forward.

Whether it is providing expert testimony, consulting on the design of your programs, or developing evaluation frameworks and defensible technical reference manuals, Opinion Dynamics is committed to supporting you with strategic and clear advising.

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Opinion Dynamics provides actionable insights to bring you closer to your customers.

As you consider new products, programs, and customer engagement strategies, we will support you with incisive market research that brings you closer to the everyday experiences and decision-making practices of your customers.

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Public Utilities Fortnightly Featured Article

Check out Brad Kates’ article featured in Public Utilities Fortnightly on evaluation by segmentation.

Download the article reprint

Midwest Energy Solutions Conference January 28-30 (Chicago, IL)

Opinion Dynamics is a proud sponsor of the Midwest Energy Solutions Conference this January. Join us in the windy city. Register today.

Conference Registration and Agenda

AESP National Conference February 9-12 (Orlando, FL)

We are looking forward to the AESP National Conference in sunny Orlando, Fl this winter. Our speakers, Megan Campbell and Hannah Arnold discuss utilizing alternative statistical models to save energy and brand strategies to engage customers.

Register Today