Case Studies:

Produce Marketing Association (PMA):
ODC is the preferred research vendor for the Produce Marketing Association. As part of this relationship, ODC conducts dozens of studies each year for PMA and its members. The research for PMA has included several examples of each of the major types of association research, including projects focusing on the attitudes and opinions of members and conference attendees, and well as projects that examine the opinions of the general public on produce related issues. ODC has also embarked on a preferred vendor program with PMA, which provides research to PMA members at a discounted rate. The research conducted for PMA has led to a series of organizational changes that has led to increased satisfaction on behalf of the thousands of members of PMA.

Massachusetts Nurses Association (MNA):
ODC has worked extensively with the MNA, both on public policy and membership issues. ODC's public policy work for the MNA has included a range of surveys and focus groups among the public and health care professionals regarding the issue of establishing mandatory minimum nurse-to-patient ratios in hospitals. Using ODC’s research, the MNA has been able to illustrate legislature, the press and the public the high levels of support for the minimum nurse-to-patient ratios among the state’s residents and the health care community. ODC’s research has also served strategic purposes by helping the MNA identify the strongest messages for paid and earned media. ODC executives have also conducted a membership study for the MNA utilizing focus groups and a telephone survey. The survey results are being used to assist executive efforts to boost member involvement in the association.

American Automobile Association (AAA):
On behalf of the American Automobile Association, ODC conducted market research projects to explore the viability of a new service sold directly to the public. The research involved surveying both members and lapsed non-members via telephone. The member survey was used to determine the expected attrition associated with a full roll-out of the service. The non-member survey was designed to measure acceptance and willingness to buy new services. Specifically, it gathered attitudinal, behavioral, and purchase intent information to estimate potential market share, demand, and revenue associated with the services.

Contact: Chris Anderson - canderson@opiniondynamics.com