Case Studies:

Produce Marketing Association (PMA):
Opinion Dynamics is a preferred research vendor for the Produce Marketing Association. The research for PMA has included several examples of each of the major types of association research, including projects focusing on the attitudes and opinions of members and conference attendees, as well as projects that examine the opinions of the general public on produce-related issues. We have also embarked on a preferred vendor program with PMA, which has provided research to several PMA members at a discounted rate.

Massachusetts Nurses Association (MNA):
Opinion Dynamics has worked extensively with the MNA, both on public policy and membership issues. Our public policy work for the MNA has included a range of surveys and focus groups among the public and health care professionals regarding the issue of establishing mandatory minimum nurse-to-patient ratios in hospitals. Using our research, the MNA has been able to illustrate to the legislature, the press, and the public the high levels of support for the minimum nurse-to-patient ratios among the state’s residents and the health care community. Our research has also served strategic purposes by helping the MNA identify the strongest messages for paid and earned media. Opinion Dynamics executives also conducted a membership study for the MNA using focus groups and a telephone survey. The survey results were used to assist executive efforts to boost member involvement in the association.

American Automobile Association (AAA):
On behalf of the American Automobile Association, Opinion Dynamics conducted market research projects to explore the viability of a new service sold directly to the public. The research involved surveying both members and lapsed members via telephone. The member survey was used to determine the expected attrition associated with a full rollout of the service. The non-member survey was designed to measure acceptance and willingness to buy new services. Specifically, it gathered attitudinal, behavioral, and purchase intent information to estimate potential market share, demand, and revenue associated with the services.

Contact: Ernie Paicopolos - epaicopolos@opiniondynamics.com