Opinion Dynamics is not just tangential to the energy industry--we are part of the energy industry. Within the energy industry, we have the experience to provide not only research results, but also strategic consulting on their implications. Our company’s knowledge of research techniques and applications and our familiarity with the industry allows us to provide the strategic information to help our energy clients. Opinion Dynamics provides a wide range of research and evaluation services to the energy industry including:

• Impact and market evaluations of energy efficiency, demand response and renewable energy programs
• Behavioral research
• Portfolio evaluations
• Evaluations of marketing and outreach efforts
• Market assessment and baseline studies
• Information and education program evaluations
• Process evaluations
• End-user equipment and appliance saturation surveys

Opinion Dynamics has on staff some of the nation’s leaders in the area of Energy Program Evaluation. Opinion Dynamics' Energy Group prides itself on conducting state-of-the-art impact process evaluations of energy efficiency programs that reliably document program effects and help improve program design and operations. Our goal is to not only to understand how an energy program is performing, but also to communicate these results to program managers and implementers, so that program operations, cost effectiveness and overall customer satisfaction are improved. The Opinion Dynamics Energy Group also specializes in performing comprehensive market assessments, both regionally and nationally, in support of market transformation research, new program development efforts, and baseline studies.

Contact: Brad Kates - bkates@opiniondynamics.com