ODC is a leading provider of Market Research and Energy Program Evaluations, including process evaluations and market assessments, for utilities and energy industry clients throughout the country. Energy is a core business for ODC, and we boast a seasoned staff of energy researchers on our team.
ODC is not just tangential to the energy industry--we are part of the energy industry. Within the energy industry, we have the experience to provide not only research results, but also strategic consulting on their implications. Our company’s knowledge of research techniques and applications and our familiarity with the industry allows us to provide the strategic information to help our energy clients:
- Conduct energy efficiency process and market evaluations
- Assess customer satisfaction and loyalty
- Segment the market based on customer needs
- Determine strategies to assess and serve under-represented markets
- Estimate equipment saturations and market potential
- Test advertising
ODC has on staff some of the nation’s leaders in the area of Energy Program Evaluation. ODC’s Energy Group prides itself on conducting state-of-the-art process evaluations of energy efficiency programs that reliably document program effects and help improve program design and operations. Our goal is to not only to understand how an energy program is performing, but also to communicate these results to program managers and implementers, so that program operations, cost effectiveness and overall customer satisfaction are improved. The ODC Energy Group also specializes in performing comprehensive market assessments, both regionally and nationally, in support of market transformation research, new program development efforts, and baseline studies.
Contact: Brad Kates - bkates@opiniondynamics.com
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