Opinion Dynamics has conducted a wide variety of research projects for a disparate group of financial services clients including banks, credit unions, brokerage firms, and insurance companies.

At Opinion Dynamics, we recognize that conveying information on financial services often involves abstract and hard-to-evaluate concepts. Given the difficulty that consumers may have in evaluating financial services offerings, personal relationships, brand identity, and the marketing process itself all take on much more importance than they do in other types of businesses. We pride ourselves on developing financial services market research that can guide companies through this complex process.

The two key issues that tend to emerge in many different financial services settings are:

• relationship building and
• the importance of communication

In an age when people are overwhelmed by the information available, it becomes more important than ever to look at the impact of communications and ensure the financial messages are getting through loud and clear.

While research results for other products and services are often black and white, financial services research often challenges us to use the full arsenal of statistical tools—segmentation, factor analysis, regression—to tease out the complexities of the relationships that guide consumer behavior in this area.

The majority of our work comes from repeat business and referrals from satisfied clients. We maintain long-term relationships by providing customized research, analysis, and action-oriented recommendations that meet our financial services clients' evolving needs.

Contact: Ernie Paicopolos – epaicopolos@opiniondynamics.com