Opinion Dynamics Corporation's financial services experience represents a wide variety of research projects done for a disparate group of clients including banks, credit unions, brokerage firms, and insurance companies.

At ODC, we recognize that conveying information on financial services often involves abstract and hard to evaluate concepts. Given the difficulty that consumer may have in evaluating financial services offerings, personal relationships, brand identity and the marketing process itself all take on much more importance than they do in other types of businesses. ODC prides itself on developing financial services market research that can guide companies through this complex process.

The two key issues that tend to emerge in many different financial services settings are:

• relationship building and
• the importance of communication

In an age when people are overwhelmed by the information available, it becomes more important than every to look at the impact of communications and make sure that the financial messages are getting through loud and clear.

While research results for other products and services are often black and white, financial services research often challenges us to use the full arsenal statistical tools—segmentation, factor analysis, regression—to tease out the complexities of the relationship that guide consumer behavior in this area.

The majority of Opinion Dynamics' work comes from repeat business and referrals from satisfied clients. We pride ourselves in maintaining long-term relationships by providing customized research, analysis, and action-oriented recommendations that meet our financial services clients' evolving needs.

Contact: Ernie Paicopolos – epaicopolos@opiniondynamics.com