Opinion Dynamics Corporation is a national leader in providing custom research to the food and beverage industry. Unlike many other research firms, the research conducted by ODC is not pre-packaged or pre-sold—all ODC projects are custom projects. Every study is designed to meet the unique needs of each client. ODC executives are known throughout the industry for the quality and depth of their insights. ODC helps some of the largest food organizations in the world understand their customers and their products to achieve their goals.

ODC is particularly well known for research on dieting, health, and nutritional issues, the results of which have been presented at dozens of international conferences and have been published in hundreds of mainstream and industry publications. As a service to custom clients, ODC distributes the results to our ongoing research in this area through a monthly newsletter. The findings provide ODC executives with great background information for all custom research projects within the industry.

ODC has conducted research on a wide range of topics for food and beverage companies, including: advertising effectiveness studies; association membership research; attitudes toward health and nutritional issues; branding research; consumer trends; and new product testing.

Contact: Ernie Paicopolos - epaicopolos@opiniondynamics.com