Case Studies

Cambridge Health Alliance
Opinion Dynamics has conducted multiple studies for the Cambridge Health Alliance, a hospital organization based north of Boston, including benchmark and tracking surveys. The surveys looked at attitudes toward member hospitals and their competitors in nearby cities and towns. The hospitals, which concentrate in part on serving immigrant and low-income populations, were particularly interested in obtaining the views of these populations. To meet this objective, we carefully designed the sample to involve various immigrant populations and used only multi-lingual interviewers. The results were used in part to develop strategies for improving the image of the hospitals, and for attracting new patients.

Children’s Hospital of Richmond, VA
In evaluating different options for the future of their organizations, the Children's Hospital of Richmond needed a thorough understanding of attitudes toward pediatric care in the general Richmond, VA marketplace. Opinion Dynamics worked with Siddall, a full-service marketing and communications firm based out of Richmond, to conduct a thorough study of the Richmond market. This included a telephone survey of parents and grandparents living in the greater Richmond area, as well as a study of opinion leaders throughout the region. Results were segmented based on hospital experiences and demographic characteristics.

Hurricane Voices Breast Cancer Foundation
On behalf of a breast cancer foundation whose mission included educating the public on issues related to the disease, Opinion Dynamics conducted large-scale surveys of the general population. The surveys looked at awareness of the causes and risks of breast cancer, willingness to take actions to join the fight against the disease, and awareness of the various organizations dedicated to the cause. The first study, conducted in 2002, was done prior to an outreach campaign; the second, conducted in 2005, evaluated the success of the campaign in terms of awareness and changes in attitudes over a three-year period.

Contact: Ernie Paicopolos - epaicopolos@opiniondynamics.com