Opinion Dynamics provides research services to a wide range of institutions in the health care industry, including hospital organizations, insurers, associations, academic and other nonprofit research institutes, and charitable organizations. Through interviews and focus groups with consumers, physicians, nurses, administrators, pharmacists, and employers, Opinion Dynamics executives have accumulated a wealth of information on all aspects of the health care industry, which has greatly benefited our health care clients.

Our interviewers also specialize in conducting research with hard-to-reach populations, such as physicians, nurses, and hospital administrators, as well as low-income and non-English speaking populations. Understanding the views of a variety of populations is critical to meeting the goals of health care organizations.

Our research has focused on a wide range of topics, including: attitudes toward charitable health care organizations; hospital branding and image studies; market assessments; membership studies; member and patient satisfaction; physician and nurse studies; and public policy issues.

Contact: Ernie Paicopolos - epaicopolos@opiniondynamics.com