As a consulting firm with a market research lineage, over 80% of our projects involve primary quantitative or qualitative market research. Our quantitative techniques consist of telephone surveys, internet surveys, mail surveys, on-site intercepts, and in-home visits. Our qualitative techniques include focus groups (including in-person, online, and via telephone), in-depth interviewing, and all other methods currently in use.

We conduct all services in-house. Opinion Dynamics staff perform all questionnaire development, sample design, programming, interviewing, analysis, and final presentation. Our capacity to complete all aspects of the research process internally allows us additional flexibility when meeting the needs of our clients.

Please explore our research capabilities by clicking on the links to the left.