Focus groups involve interviewing a panel of participants at one time with a moderator. They are useful for identifying and exploring the range of attitudes, opinions, and preferences on a particular topic or issue. The open-ended nature of focus groups allows us to make unexpected connections, or to discover alternative ways to think about a topic. Focus groups, when combined with quantitative surveys, provide a powerful tool that can be used to reveal statistical relevance to issues raised or opinions expressed within the focus group setting. ODC has conducted numerous focus groups on a range of controversial topics. All ODC project managers have extensive experience with moderating focus groups, and using the information to provide valuable feedback.