Intercept research involves short, one-on-one interviews with respondents that can be used to measure satisfaction, test advertising copy, sample a product or gauge reaction to a new corporate name or identity. Intercept interviews can be a useful, timely and cost-efficient tool for gathering information on a range of topics. We have used intercept research for clients in a number of sectors, including healthcare, food, banking and energy.

Intercept research offers the flexibility of face-to-face contact with a large number of respondents over a short period of time. With our national network of interviewers, ODC can arrange for multiple-site interviewing across the country.