ODC's Anne Dougherty is presenting a poster at the Social Marketing Conference in the United Kingdom. Poster details can be found on the following pages. The focus of the poster revolves around innovative research approaches for evaluating the success of social marketing campaigns.

ODC is a leader in providing market research and evaluation of social marketing campaigns. Whether to help in the upfront formulation of social marketing program themes and messages, or whether to evaluate the effectiveness of the campaign after being launched, ODC brings a wealth of experience to any social marketing effort.

ODC has conducted market research and evaluation for a number of social marketing efforts including issues regarding health, recycling, energy and the environment. Our background in political and voter research provides the grounding for our knowledge and unique approaches for assessing social marketing campaigns.

We are currently conducting the largest evaluation ever conducted for an energy efficiently social marketing effort, California's Flex Your Power (FYP) campaign.